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Lancashire Cricket Board - Get Your Club Involved in the Ashes
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Get Your Club Involved in the Ashes

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Here is a special promotion for this summer and a great way to increase membership, raise the profile of your club in the local community and generate further income.

Clubs can use this as a fundraiser to generate money towards the next project at the club, especially if it is well organised and wrapped around the Ashes matches.

Make sure your club benefits from the Ashes as part of a national campaign and position it at the heart of the local community by inviting them in to watch. Use it as an opportunity to showcase your club to potential new members, volunteers and sponsors. Generate revenue through your bar and catering facilities.


Your club could have a Kwik Cricket Festival for the kids in the morning, or an existing match for their own Ashes + Coaching for Kids / Adults followed by a BBQ or food on inside (Invite all the junior parents and families etc), followed by watching the 1st team and the Ashes on TV.

You could sell Corporate / Sponsors Tables, invite all the Community and your existing / new sponsors, promote membership of the club, have a quiz, bouncy castle etc.

It is a chance to focus the attention of everybody to get behind supporting the club using the Ashes as a hook. You may also consider inviting a celebrity / dignitary from your local area.

You may also want to set targets for the event, such as:

  • To raise £ xxxx over the bar
  • To raise £ xxxx on catering
  • To raise £ xxxx on raffle
  • To recruit 10 new members
  • To attract 500 people throughout the day
  • To have 3 reports in the local papers
  • For everybody to have a FUN and enjoyable day
  • To help inspire people
  • Etc…

Sign up if you think it would be beneficial to your club. You have until 5th June to decide. The ECB will provide you with an online toolkit and resources to help you promote your day/s and of course the Fantastic Sky offer. Find out more from the flyer below or visit:

 Get Your Club Involved in the Ashes (312 Kb)

Paul Bryson (Clubs & Leagues Manager)

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