LCB Appeals to Cricketers to Complete National Player Survey
The England & Wales Cricket Board (ECB) has committed to carrying out a National Player Survey annually over the next four years with the first survey going live on Friday 28 June.
The aim of the survey is to generate greater insight into player demographics, attitudes and why people choose to play cricket or in some cases why they choose not to participate. This will help us to better understand who our customers are and what they think about the game. The ultimate aim is to get more players playing more regularly in more teams across the county.
This is your opportunity to really make a difference on how local cricket is shaped going forward and what players want from the sport. The survey questions are mostly generated nationally but there is some local Lancashire led content, providing an opportunity to explore local issues.
Two Circles have been contracted by the ECB to carry out the first year of the survey, analyse the results and report back to County Cricket Boards, its Leagues and wider networks. The results will be prepared and analysed at county level and over the four years it is intended that cricket will build trend based participation data.
All leagues and cricket clubs in Lancashire will be contacted to ask their players to complete this survey. Our networks of colleges and universities including social and indoor leagues will also be contacted, as the key to success is both the number of responses and ensuring that they reflect a broad cross section of clubs / teams at all levels, players of different ages and from different backgrounds.
Bobby Denning (Assistant Director / Head of Development, Lancashire Cricket Board) said: “The National Player Survey will provide us with Insights on whether or not our recreational cricketers’ experiences meet their needs. This is the first time a survey has been conducted on this scale and our actions from the findings will contribute towards more people playing in more teams more regularly. We ask that all players in all formats of the game use this opportunity to have their say and complete this on-line survey.”
Mike Watkinson (Cricket Director, Lancashire County Cricket Club) added: “It is important that we have the right balance between the aims and objectives of recreational cricket and the needs of its cricketers. The survey will provide valuable feedback to support this process.”
Deadline for completion is set for Sunday 14 July 2013 and it is intended for results, including national and county level trends, to be presented / available in early October.
This survey will form an important strand of insight led planning going forward and how the LCB can support recreational cricket.
The LCB will give 5 lucky individuals that complete the survey a signed Lancashire County Cricket Club bat.
The survey will be published online at: www.ecb.co.uk/playingsurvey and go live on 28th June.
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