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Lancashire Cricket Board - LCB now on YouTube
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LCB now on YouTube

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Exactly a year ago the Lancashire Cricket Board joined the Social Network Revolution, by setting up an account on Facebook and Twitter.

This has reaped many benefits it offers to our organisation and now the LCB has made the decision to join YouTube.

As the Governing Body for cricket in Lancashire, Greater Manchester and Merseyside responsible for promoting the game of cricket at all levels, it is vitally important to communicate information on how to get involved in cricket locally from playground to county.

Dipesh Asher (Business Operations Manager for the LCB) said: “Having a presence on Facebook and Twitter has proven to be very successful indeed, with 414 followers on Facebook and 1360 on Twitter in just one year. As part of our aim to get word out on all the good work the LCB currently does to a bigger and wider audience, the introduction of a ‘LancsCB’ YouTube channel will certainly help with that and will increase that reach. YouTube offers an organisation like ours an opportunity to show our expertise, share knowledge, market ourselves and connect with our audience using the mode of video.”

Some benefits that the LCB will see as a result of joining YouTube include:

  • Ability to share presentations and short videos that may be useful to cricket clubs, coaches, officials, etc.
  • Interviews featured of various development areas performed by the LCB.
  • Promotion of events and activities run by the LCB.
  • Increased awareness of the LCB.
  • Better understanding of people’s perception of the LCB.
  • Increase in new business.
  • Increase traffic to the LCB website.

Ultimately it is hoped that the LCB will be able to use YouTube to further its service and reach to the cricket community by creating ‘how to’ videos, post answers to common questions using videos and provide useful tips and demonstrations of activities from coaching to officiating supported by the LCB.

Join us at the Lancashire Cricket Board YouTube Channel by visiting:

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